Dashboard & revenue
Understand earnings, rates, comparisons and monthly targets.
6 articlesUnderstand your revenue dashboard
Read totals, provider-specific performance, targets and live audience in the correct context.
Understand Ad RPM, vRPM, eCPM and CTR
Know which denominator each performance measure uses and why provider rates should stay separate.
Choose websites, providers and reporting periods
Understand the scope of each dashboard filter before comparing figures.
Set a monthly target and read the forecast
Understand workspace targets, site targets and estimated month-end pace.
Understand fresh, delayed and missing revenue
Know when a figure is partial, unavailable or a confirmed zero.
Currencies, balances and lifetime revenue
Keep reporting totals separate from available advertising payouts.